What is Alexa Ranking
Alexa Internet, Inc is a wholly owned subsidiary of Amazon.com.
Its plugin or embedded code on a web site collects data on browsing behavior and transmits them to the Alexa. Alexa stores and analyzes, forming the basis for the company’s web traffic reporting. According to its website, Alexa provides traffic data, global rankings and other information on 30 million websites, and as of 2015 its website is visited by over 6.5 million people monthly.
Some of search engines base their rankings partly based on the site’s Alexa ranking. It is therefore, important to know this ranking and how it can be improved.
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